Senior Product Marketing Manager (all genders)

Karlsruhe, DE, 76227 Stuttgart, DE, 70563 Yerevan, AM, 0018 Porto, PT, 4149-011 GB Munich, BY, DE, 80639 Göppingen, DE, 73033 Bremen, DE, 28217 Berlin, DE, 10369

 

TeamViewer is a leading global technology company that provides a cutting-edge platform to remotely access, control, and support devices. Our software solutions empower our users and customers to bridge distances and digitalize their processes through seamless connectivity.

Our team is committed to quality and passionately leading the way in the fields of Augmented Reality, the Internet of Things, and Artificial Intelligence. With over 1.400 employees from more than 80 nationalities in 20+ locations worldwide, we are one global family. We believe that bringing together people from different backgrounds and experiences leads to better, more innovative solutions. One of the keys to our success is our culture, which enables employees to learn, grow, and contribute in meaningful ways.

Are you courageous and want to make an impact? Then join our winning team and help us create a world that works better.

Responsibilities

We’re looking for an experienced Senior Product Marketing Manager who is “customer obsessed” to lead marketing efforts for our Enterprise focussed product category. The ideal candidate will have global marketing experience, across product and solutions marketing, gained at an established IT or Tech organization. 

 

You will be the subject matter expert and customer champion for your product domain, bringing TeamViewer’s story to life in high-impact ways through content and messaging. Your contributions to positioning and messaging, competitive analysis, product launch management, GTM strategy, sales enablement, and customer/segment insights will help to drive customer acquisition, growth and retention.  

 

This role will be a GTM Partner for Product Managers, ensuring our products are widely understood within the organization and most importantly are understood and valued by our customers.  Your market and customer insights will feed roadmap discussions and make the customer use-cases clear from the outset.  

 

  • Customer Focus: Partner with the product management team to champion the customer’s voice from strategic decision making to tactical activities  
  • Market Research & Analysis: Conduct market and customer research to refine our target markets, segments and personas. Turn those data points into actionable insights that the rest of the organization can get behind
  • Positioning and messaging: Define the strategic positioning for our products, develop the value propositions and the master messaging for which all other assets derive  
  • Marketing Content and Communications: Create and contribute to high-value audience-centric multi-channel content like blogs, presentation decks, demos, whitepapers, webcasts/videos, and marketing campaign assets. Able to brief and ideate with content and campaign teams to deliver high impact internal/external content  
  • Product launch management: Manage the launch framework for product releases, from assets identification, creation and campaign recommendations to to deliver sales enablement toolkits, including product demos, pitch decks and competitive battlecards
  • GTM Planning: Define segmentation and personas using data driven customer insightsand drive go-to-market planning and execution (messaging, positioning, differentiators, benefits, collateral, tools, training, etc) 
  • Cross departmental Collaboration: Lead quality conversations which develop consistency across product design, language and messaging, with an unwavering focus on the customers  
  • Leadership: Manage a team of 1-2 people  

 

Requirements

 

  • 5+ years of product marketing experience within the B2B IT industry, with time at an established high-tech company
  • Experience marketing IT SaaS solutions with a working knowledge of remote management, AR, IoT, SMB/Enterprise, IT/OT, backup, endpoint management  
  • A natural story-teller with the proven ability to synthesise complex concepts, acting as champion for your products and customers both internally and externally 
  • Able to pivot seamlessly between, briefing analysts, developing positioning and messaging frameworks, compiling go-to-market plans to delivering S=sales enablement presentations 
  • Strong interpersonal skills with the ability to interact and influence effectively across departments, particularly Sales, Product and Marketing teams  
  • Experience leading cross departmental initiatives and managing marketing activities across regions  
  • Fluent in English with outstanding written, verbal, and presentation skills 
  • This role will require regular travel (approx 1x per month) to the TeamViewer HQ in Göppingen

 

What we offer

  • Onsite Onboarding in our HQ office for an optimal start
  • Great compensation and benefits packages including company achievement bonus and stock-based options, regular salary reviews
  • Access to Corporate Benefits platform with many discounts
  • Regular Team events and company-wide celebrations
  • Open door policy, no dress code rules, frequent all Hands and Leadership Lunches
  • Hybrid and Flexible work time
  • Work From Abroad Program allowing up to 40 days of work outside your contracting country
  • We celebrate diversity as one of core values, join and drive one of the c-a-r-e initiatives together with us!

 

TeamViewer is an equal opportunities employer and is committed to building an inclusive culture where everyone feels welcome and supported. We C-A-R-E and understand that our diverse, values-driven culture makes us stronger. As we continue to grow as a company, we also focus on enabling our employees to grow both personally and professionally. We are proud to have an open and embracing workplace environment that will empower you to be your best no matter your gender, civil or family status, sexual orientation, religion, age, disability, education level, or race.